Target Sponsors Hilarious Tweet-to-Runway Fashion Show
On January 24th, everybody's favorite discount retailer, Target, launched their Everyday Collection with the first ever "Tweet-to-Runway show" - a fashion show inspired by everyday tweets. Thousands participated online tweeting to @Target with the hashtag #EverydayShow. Hundreds of tweets were then chosen to be performed live on the catwalk, alongside models and products from The Everyday Collection by Target. Those who had their tweets chosen also get a $20 gift card.