Teams Look To Cash In On Courtside
Sponsorship may still not be "between the white lines," but it's creeping ever closer. Earlier this month, the Indiana Pacers became the first NBA team to sign an on-court sponsorship deal and today Wall Street Journal confirmed last week's tip that Samsung will be bringing tablets to NBA benches this season. To round out a hectic day around the league, the Raptors have become the second NBA team to put corporate logos on NBA sidelines, signing BMO Financial to a 5-year deal.
If you're a CEO or CMO, it seems likely you'll be seeing a lot more of this...
H/T: Mike Mahoney