Tequila Brand Continues National Expansion With Orlando Magic Deal
Familia Camarena Tequila has added the Orlando Magic to its sponsorship roster, paving the way for its expansion into Florida. The tequila brand adds the Magic to a sponsorship roster that already includes the NBA's Phoenix Suns, MLS' Chivas USA and MLB's Los Angeles Angels of Anaheim and the San Francisco Giants. Familia Camarena will receive in-arena brand exposure at Amway Center, as well as inventory within English and Spanish in-game radio broadcasts for the duration of the 2011 regular season.
"We are pleased to have Familia Camarena Tequila join our Orlando Magic roster of valued sponsors," said Alex Martins, Orlando Magic President. "We fully support and welcome partnership opportunities with new brands like Familia Camarena Tequila whose sponsorship will add an exciting new synergy to the Orlando Magic experience."
"As the only team in the "big four" sports leagues to play in the city of Orlando, the Magic is a vital addition to our sports marketing activations in 2011," said Gerard Thoukis, Director of Marketing for Camarena. "We are thrilled to tip off our entry into Florida with a world class organization that values a world class fan experience."
Familia Camarena Tequila's entry into Florida this month kicks off the brand's plans for continued national expansion in the coming months.