May 11, 2011 at 01:34 PM
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The 10 Most Innovative Event Marketing Brands

What are the 10 top event brands? From sponsoring events like music festivals (Levi's) to launching eye-popping stunts (Red Bull) and developing idea-generating b2b content (IBM), the event mechanics can vary widely. But despite different tactics and goals, each of these 10 brands are leveraging events to engage key audiences at an unprecedented level.

“Style was a factor here, of course, but we also focused on performance,” said Chad Kaydo, editor in chief of BizBash Media. “Which companies are using their face-to-face marketing efforts to increase sales, media impressions, customer retention, and buzz?”

Read an explanation of the ratings and check out the full list at Here's a preview of what you'll find.

#1 Most Innovative Brand: Target
The style-forward retailer’s consistently inventive ideas and dedication to the impact of events have cemented its place among the most influential players in experiential marketing.

The ultimate athletic brand engages international sports fans through innovative activations at major sporting events—whether or not it’s the presenting sponsor.

The tech giant creates relevant conference content and directly engages clients through multiple channels.

Red Bull
The drink maker undertakes logistically wrought activations that the brand’s signature, high-energy vibe and appeal to its daredevil target customer.

The denim brand stages organic, relaxed events tied to pop culture and music festivals, and introduced an interactive showroom with dramatic promotional results.

The large brand aims to feel accessible to consumers through intimate or chef-connected programming.

In response to considerably adversity, the brand consistently executes genre-busting event marketing ideas in the automotive industry.

By building experiential promotions for younger and older consumers, the company incorporates casual gamers into its customer base.

American Express
The credit card issuer crafts inventive opportunities to win over customers by sponsoring major events and flaunting its insider access.

The iconic beverage company aligns with megawatt events to form an emotional connection with consumers across the globe, while focusing brand messaging on universal topics such as health, sustainability, and happiness.

Read BizBash's full list from Jenny Berg, Alesandra Dubin & Anna Sekula at Which brands do you feel should have made the Top 10? Feel free to give your own Top 10 in comments.

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