The Art & Science of Ambush
The heated battle of ambush is only getting hotter as the countdown to Vancouver begins. Ambush experts Simon Chadwick and Nicholas Burton take a look at the industry's epic struggle in today's WSJ:
"On one side are the sponsors that pay millions of dollars for their brands to bask in the publicity surrounding certain teams and events. On the other: a growing number of companies that crowd into the spotlight without paying—sometimes by bending, or breaking, the rules."
With $43.5 billion being spent annually on exclusive sponsorship rights with teams, leagues and events globally, ambush is almost certainly "the it topic of 2010."
Here's Leverage Agency's Ben Sturner on the topic: