The Incredible Story About How Chik-Fil-A Became A Gay Pride Festival Sponsor
This may come as a surprise given recent events, but apparently the only Chik-Fil-A in New Hampshire is sponsoring the state's NH Pride Fest. Patch has an incredible story on one of the most unconventional sponsor pitches we've heard of....!
"It started out as a prank," said Manseau, senior director of the NH Pride Fest, of his gay pride canvassing at the mall. His plan was to plant some NH Pride Fest flyers amongst the Chick-Fil-A catering menus outside the mall-based restaurant, for effect.
"After we made the rounds in the mall with the flyers, we circled back by Chick-Fil-A and we spotted a guy who looked like a manager holding the flyer," Manseau said, who was distributing flyers with fellow event organizers Matthew Richards, 19, and Tara Powell, 27.
"So we went up to him ready to talk, to stand our ground. Shockingly enough, he was the owner, Anthony Piccola. He sat down with us – and also with his gay marketing director – and he ordered us all lunch. Then he said, 'Are are you looking for sponsors for this thing?'" Manseau said.
Organizers of the NH Pride Fest event say that the sponsorship is just another example of how great New Hampshire is to the LGBT community and say they are very excited to have Chick-Fil-A involved.