The Lakers Now Have "Official Wings"
The Los Angeles Lakers have their wings. Wingstop has announced that it will be the Official Wings of The Los Angeles Lakers in a three-year agreement that gives the wings franchise the right to use the undefeated and defending NBA champions name and logo in ad and promotional materials. The 600 location chicken wing chain, which was founded in 1994, says it has sold over 2 Billion wings in the past 16 years.
The agreement will give Wingstop placement on the Lakers website, and promotional display mentions on the STAPLES Center LED signage during all Lakers regular season home games. In addition, a specially designed Wingstop-Los Angeles Lakers logo will be featured on bags, cups and in-store materials in more than 50 Wingstop locations throughout Southern California including Los Angeles, Ventura, Riverside, San Bernardino and Orange Counties.
The sponsorship will also be supported with live and produced spots in English and Spanish on KSPN-AM, KWKW-AM and a new television spot to air on Fox Sports, KCAL-TV, KTLA-TV among others.
Finally, Wingstop plans to introduce a season-long promotion that encourages all fans to sign up to receive mobile coupons from Wingstop. With every Lakers victory on the road, subscribers will receive a special offer at participating locations.
“Wingstop and the Lakers have some of the most dedicated and loyal fans in Southern California and we are excited about the opportunity to bring those fans together,” said Danny Sonenshine, president of the Wingstop Southern California Advertising Association. “We think it’s the perfect partnership.”
“We are pleased to announce our new relationship with Wingstop as we begin an exciting season defending our title,” said Tim Harris, Sr. Vice President, Business Operations, Chief Marketing Officer, of the Los Angeles Lakers. “The Wingstop brand is a great fit with the Lakers organization and we are pleased to have them join our team. We look forward to working with them in the seasons to come.”
Wingstop opened its first Los Angeles location in 2002 and has grown to more than 50 stores in the Southern California area and 100 stores in the state.
The company, which is based in Richardson, Texas, has secured partnerships with other sports properties in the past; including the Official Wings of the Dallas Cowboys and the Preferred Wings of the Houston Texans in 2009. Former Hall of Fame quarterback and current Fox sportscaster Troy Aikman has been the company’s spokesman since 2003.
In a related-sponsorship, Wingstop touts itself as the "official wings of anyone that wants great wings" on its website.