Jun 21, 2010 at 12:58 PM
written by Sports Business Journal

The lost Citi: Rose Bowl sponsor out

The Granddaddy Of Them All is looking for a new sugar daddy. Citi is out as presenting sponsor of the Rose Bowl after a seven-year run supporting college football’s most august bowl game. Citi’s decision not to renew its deal mainly was based on flexibility and price, sources said.


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