The Shape of Things to Come in NASCAR
We just completed a big consulting exercise for a major NASCAR sponsor to help them figure out what they should do next season. It was a pretty interesting exercise and by doing so revealed some facts which may be of pretty broad interest to those involved in the sport.
In early December, I’m speaking at the annual Sports Business Journal Motorsports Forum on the future of racing in ten years. One of the biggest things likely to happen is that NASCAR is likely going to be forced to start a revenue sharing model with its teams as the NFL does, or otherwise it will be left with less than 20 cars on the track due to the difficulty in finding sponsors at current prices.
Darren Marshall is Senior Vice President, Research at rEvolution, a Chicago-based firm specializing in sports marketing services. For more info about rEvolution, as well as frequent insights on the practice of sports marketing, visit their blog at sportsmktgrevolution.com. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.
photo credit via flickr: rogerbarker2