The Sounders Score with a Humorous Dating Campaign
The Seattle Sounders recently teamed up with a local advertising firm named Wexley School for Girls to create a brilliant marketing campaign that is generating a notable amount of buzz around the team's Official Facebook page.
The campaign, entitled "Make a Date with a Sounder", serves as a humorous marketing ploy that introduces fans to the teams' players via mock dating profiles. The campaign features outdoor billboards, TV and radio spots, personal ads in newspapers (under the headline "Sounders Seeking Fans"), video dating profiles on Facebook, and more.
The heart of the "Make a Date with a Sounder" campaign will live on Facebook:
Check out an example of the Sounders players' video dating profiles below:
Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. #activationstag