May 24, 2012 at 08:36 PM
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The Sports Sponsor Of The Year Is...

Via Sports Business Journal, Bridgestone last night took home Sports Sponsor of the Year at the publication's annual Sports Business Awards here in New York. In the video below, VP Consumer Marketing Phil Pacsi explains to SBJ how the Nashville-based tire company created a successful sponsorship strategy that goes extends well beyond endemic motorsports to include strong ties to sports like football, hockey and golf.