Apr 12, 2012 at 12:58 PM
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This Is How TNT Brings Action-Drama To Belgium

How do you get 4 million YouTube views in less than a day? Apparently, you turn a small town into a real-live action drama. To launch Turner's TV channel TNT in Belgium, the company pulled off a marketing stunt of epic proportions. It started by placing a big red push button in the central square of what they say is an average-size town. The button included a sign with the text "Push to add drama." After waiting for a passerby to push the button, this is what happened... WOW!