Nov 15, 2011 at 05:26 PM
written by

This Major Apparel Brand Celebrates Sponsorships By Creating Co-Branded Beer

Coming on the heels of the beer it created for last year's World Cup, Puma has launched another bottled craft beer called KREECHR to celebrate its participation in the ongoing Volvo Ocean Race. The custom brew is being created in very limited quantities by Brewers & Union.

“Brewers & Union has produced yet another fine craft beer, this time in support of Mar Mostro’s endeavours in the upcoming Volvo Ocean Race. KREECHR takes its inspiration from the tough sailing conditions that Mar Mostro will face during the race, and is crafted extra strong,” said Brett Bellinger, Marketing Director for PUMA. “We are looking forward to celebrating with skipper Ken Read and the rest of the PUMA Ocean Racing team over a couple of KREECHR’s during the Cape Town stopover, taking place from November 25th to December 11th at the V&A Waterfront.”

Here's what the launch of their previous craft beer, Unity, looked like..

Puma Unity Beer Launch by Cozaproductions

Hat tip: Men's Health and Andreas Plastiras for bringing this to our attention.