This Marketing Firm Wants To Make Your House A Media Buy
Taking OOH media to the next level, one experiential marketing agency has decided to make a unique proposal. Brainiacs From Mars is asking homeowners to let the company paint their house with a client ad and in exchange, the firm says it will pay the homeowner's mortgage for as long as the ad stays. For real. Apparently, 40,000+ homeowners have applied and the company's goal is to have 3,000 houses painted by the end of 2012.