This School Probably Surprised You With Their Rose Bowl Appearance
If you've watched enough college football, you're no doubt familiar with the
sometimes cheesy recruiting promos which each school participating in the game usually runs during halftime. Disney/Pixar's Monsters University may not have a football team, but they found a very clever way to promote the school during yesterday's Rose Bowl. Check out this fictional recruiting video that ran during the second quarter to promote the upcoming film, Monsters University, the pre-quel to Monsters Inc.
The spot, fashioned in the style of a typical recruiting video, is part of a multichannel marketing campaign to promote the film. In addition to teasing the film, the spot was also used to drive curious viewers to MonstersUniversity.com, where visitors can learn about applying, browse events and even shop for real school merchandise at the MU store.
The film is currently scheduled to be released on June 21st, 2013.