Mar 02, 2014 at 04:34 PM
written by Staff

This Vending Machine Only Dispenses After Sponsor Tweets

The Oscar for Most Brazen Act of Sponsored Journalistic Bribery goes to...

Just when we were thinking this category was all locked up, Vanity Fair has launched a late bid with this sponsor vending machine. The publisher is hosting an on-site work space for more than 120 influential bloggers and online reporters covering tonight's Oscars on Hollywood Boulevard, but to unlock the vending machine, which is packed with merch from VF Social Club sponsors like Chobani, Chrysler and L'Oreal, journalists must first select a sponsor and make a twitter post using that sponsor's hashtags and twitter handle. Once the tweet is made, out comes the selection.

photo credit: @creedenmedia

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