Nov 01, 2010 at 05:56 PM
written by

THQ Expands WWE Partnership

THQ and World Wrestling Entertainment today announced a new, comprehensive marketing agreement. THQ-developed, WWE-branded video games will be integrated into domestic and international events, pay-per-view and television sponsorships, magazines,, and WWE DVDs. For the first time, THQ will host interactive gaming kiosks at 40 WWE live events. This significantly expands THQ's previous marketing efforts with WWE.

"This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand," said THQ President and CEO Brian Farrell. "We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year."

THQ new agreement with WWE will include:

  • THQ video game kiosks featuring WWE SmackDown vs. Raw 2011 and WWE All Stars hosted at 40 WWE live events from Tuesday, October 26, 2010 through Saturday, April 16, 2011. High profile sponsorship of WWE pay-per-views and television programming, with greater in-program integration of THQ video games.
  • Significantly increased online presence, including year-round participation on Integration of video game launches with WWE international events.
  • Cross-promotion in 15-20 WWE DVDs.

    "We are pleased to move our partnership forward in a broader, more comprehensive way," said WWE Chief Operating Officer Donna Goldsmith. "Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms."