Aug 18, 2011 at 05:38 PM
written by

Tire Maker's New Ad Hints At More Sports Sponsorships

With all the recent jockeying among tire companies for sports deals (don't take our word for it: check SponsorPitch's Sponsor Index), it's not a big surprise that one tire maker's new TV spot focuses almost exclusively on the correlation between their product and sports performance. Check it out below.

The company in a release says that the ad is intended to mirror their existing sponsorship commitments in a variety of sports.