Jan 25, 2013 at 08:26 PM
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TNT Launches Sequel To Hit Experiential Campaign

Last year, TNT launched in Belgium with an experiential campaign called "Push To Add Drama" that put unsuspecting Belgians in the middle of an action film and resulted in one of the most viewed video ads of all-time. It's back with an equally impressive sequel, this time to introduce TNT to the Netherlands. The network placed the famous "Push To Add Drama" red button on a quiet Dutch shopping street. Watch what happened next...