Mar 15, 2010 at 04:54 PM
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Toyota & Colts Move Forward

Toyota has signed a new three-year contract which maintains the automaker's status as "Official Vehicle of the Indianapolis Colts." The previous one year deal was signed at the beginning of last season and the current extension will run through the Colts' 2012-13 football season.

"Our Central Indiana Toyota dealers are excited to be extending this partnership with the Indianapolis Colts," said Michael Rocco, General Manager of Toyota's Chicago Region. "This past season was fantastic for Toyota because we were given the opportunity to promote our world-class vehicles and manufacturing presence in the state of Indiana, while supporting the Colts' historic march to the Super Bowl."

"We are absolutely thrilled to extend our partnership with Toyota," added Indianapolis Colts Owner and CEO Jim Irsay. "We take pride knowing that Colts fans are helping manufacture several Toyota models right here on our home turf in Princeton and Lafayette, Indiana." Media elements of the sponsorship include starting line-up announcements, as well as Tri-vision, Jumbotron and concourse signage. Toyota advertisements will also appear throughout the season on radio and pre-season on television.