U.S. Lacrosse Gets Hotel Partner, Co-Branded Travel Portal
Marriott International has become the official and exclusive lodging partner of US Lacrosse, the national governing body of men's and women's lacrosse, and the U.S. men's and women's national teams program. As part of the sponsorship, Marriott will provide US Lacrosse’s more than 300,000 members with the best available lodging rates, and US Lacrosse will make Marriott brands its preferred hotels for all events.
US Lacrosse members can also make reservations through co-branded portal located at marriott.com/uslacrosse. Through the deal, Marriott hopes to increase weekend bookings when occupancy is typically lower and grow market share by attracting traveling lacrosse teams and their families.
“US Lacrosse members will have access to Marriott's impeccable amenities and convenient locations at great rates,” said Steve Stenersen, US Lacrosse president and CEO. “This is a win for the lacrosse community.”
“Marriott recognizes that lacrosse is one of the fastest growing team sports in the U.S., and we’re thrilled to be a sponsor,” said Joanna Todd, vice president, global partnerships and promotions, Marriott International, Inc.
As part of the deal, a percentage of every stay booked through the co-branded member travel portal will be used to support US Lacrosse’s programs and services.