Mar 02, 2010 at 12:54 PM
written by

UEFA, Hyundai Extend Sponsorship to 2017

Hyundai-Kia will be the official automotive partner for UEFA EURO 2012 and UEFA EURO 2016, the company announced at a signing ceremony with UEFA in Seoul, Korea earlier today.

The agreement will make the world's sixth largest automaker the exclusive supplier of official vehicles for the next two final tournaments of the UEFA European Championship. As a member of the UEFA EUROTOP commercial programme, Hyundai-Kia will also be the official automotive partner for all UEFA EUROTOP competitions until 2017.

Hyundai Motor Company has been a long-standing partner of UEFA since UEFA EURO 2000 in Belgium/Netherlands. As part of the new deal, the automaker will receive integrated broadcast, on-site and online rights around the games. In 2008, Hyundai launched a microsite devoted to the company's participation with EURO 2008, which can be seen here.

"We are delighted to once again have Hyundai-Kia involved as the official automotive partner for the next two editions of the UEFA European Championship, including the forthcoming UEFA EURO 2012 in Poland/Ukraine," David Taylor, CEO of UEFA Events SA. "We look forward to taking an already successful partnership, which dates back to UEFA EURO 2000, to new levels."

At the ceremony, Mong-Koo Chung, chairman of Hyundai Motor Company, said: "Hyundai's partnership with UEFA over the past ten years, which includes Kia since UEFA EURO 2008, has provided Hyundai-Kia with the perfect platform for connecting with our European customers to raise both Hyundai and Kia's profiles in Europe, the home of football. We're delighted to be extending our partnership to work and grow together with UEFA and reach our common marketing objectives."