Jul 15, 2011 at 01:01 PM
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UEFA Signs Ninth Partner For EURO 2012

Canon was today announced as the ninth global partner of UEFA EURO 2012, which will be held in Poland and Ukraine next summer. As the official still imaging equipment provider, Canon will promote products such as digital still cameras, printers, copiers, scanners and faxes to be used during the tournament. Terms of the deal were not released.

Canon has supported UEFA's EURO event since 1980 edition with the exception of UEFA EURO 2000. After re-signing Canon, UEFA has now filled nine of ten global partnership slots for UEFA EURO 2012 brokering deals with adidas, Carlsberg, Castrol, Coca-Cola, Hyundai-Kia, McDonald's, Orange and Sharp.

As part of the agreement, Canon will benefit from on-screen credit inventory, perimeter boards and the ability to run ticket promotions. It will also provide camera and lens repair service centres for professional photographers in each of the eight stadiums.

"We are delighted to welcome Canon back on board for this exciting historic occasion that the staging of UEFA EURO 2012 in central and eastern Europe represents," UEFA Events SA chief executive David Taylor said. "The continuing commitment of Canon, one of the leading global brands in its category, to sponsor the UEFA European Football Championship renews our long-standing partnership and will contribute to the successful staging of the tournament."

"Canon is delighted to rejoin the UEFA family of global sponsors for UEFA EURO 2012," Ryoichi Bamba, president and CEO of Canon Europe, Middle East and Africa, said. "We are passionate about the power of image and such an exciting football tournament provides wonderful opportunities to showcase our imaging products and solutions."

The UEFA EURO 2012 commercial programme consists of ten sponsors with global rights, as well as four national sponsor slots each for companies in Poland and Ukraine.