UFC Adds Official Ticket Resale Partner
The UFC is partnering with Ticketmaster to create an official ticket resale marketplace for the Ultimate Fighting Championship. Fans will have the ability to buy and sell tickets to UFC live events via a secure resale platform powered by Ticketmaster technology. The deal, announced yesterday, follows in the model of other recent Ticketmaster partnerships in the secondary ticket space with the NBA, NFL and USTA.
The Official Resale Marketplace of the Ultimate Fighting Championship by Ticketmaster will provide fans with an online destination where tickets for select events can be bought and sold safely. For tickets at select venues, the marketplace offers Ticketmaster's barcode transfer technology where tickets fans purchase from resellers are verified by Ticketmaster for authenticity and then reissued with new barcodes for the buyer, guaranteeing the validity of the tickets.
"UFC is the best live event experience in the world and by partnering with Ticketmaster, our fans have a reliable, quick and convenient way to buy and sell UFC tickets," UFC President Dana White said. "We are really excited to continue working with Ticketmaster to make buying and selling UFC tickets easier than ever."
"UFC is one of the most forward thinking and fan-focused sports organizations in the world, and they understand that the resale market can be done better, so they are working with us to deliver the Official Resale Marketplace of UFC," said Jared Smith, chief operating officer of Ticketmaster. "Our highest priority is to deliver the most fan-friendly ticket purchasing experience in the industry. By utilizing our technology to provide secure, convenient access to tickets, we're able to do just that for UFC fans."