Under Armour Makes A Play For Premier League Soccer
Tottenham Hotspur Football Club and Under Armour have announced a five-year collaboration that will provide the Baltimore-based apparel giant with its first opportunity to outfit a Barclays Premier League team. The deal is reported to be worth $16 million per year and represents the brand's largest European team sponsorship to date.
Under Armour will provide Tottenham Hotspur with performance apparel, including training wear and playing kit for the Club's First and Academy teams, together with replica product for the Club's supporters around the world.
"We are delighted that Under Armour will become our new technical partner from 2012 onwards," Daniel Levy, Chairman Tottenham Hotspur, said. "They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur."
"This is a highly significant and exciting partnership for Under Armour. Aligning with an elite organization like Tottenham Hotspur demonstrates our deep commitment to growing the Under Armour brand in the UK and to showcasing our apparel and footwear on the world's most prestigious athletic stages," Under Armour CEO and Founder, Kevin Plank, commented.
While this marks Under Armour's first Barclays Premier League team kit supply agreement, select players have worn Under Armour boots during Barclays Premier League matches. Under Armour which started manufacturing a soccer boot in 2010, will take over from the Spurs' current supplier, Puma AG, starting with the 2012/2013 season.