UniCredit: Sponsor Global, Market Local
A lot of buzzwords in the video below, but the presentation from an executive at UEFA sponsor, UniCredit, exhibits the challenge that sponsors of global properties routinely face - and fail at - online. How to use a single sponsorship microsite to exhibit a global association, while still finding ways to interact with visitors on a deeply local level.
Here's how UniCredit addressed the challenge through the BE A PART OF IT website.
What do you think of the UniCredit micro-site? Thumbs up or down?