Nov 20, 2009 at 04:25 PM
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UniCredit: Sponsor Global, Market Local

A lot of buzzwords in the video below, but the presentation from an executive at UEFA sponsor, UniCredit, exhibits the challenge that sponsors of global properties routinely face - and fail at - online. How to use a single sponsorship microsite to exhibit a global association, while still finding ways to interact with visitors on a deeply local level.

Here's how UniCredit addressed the challenge through the BE A PART OF IT website.

What do you think of the UniCredit micro-site? Thumbs up or down?