Mar 16, 2010 at 02:41 PM
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UPS Makes It Official; New Logistics Partner of NCAA

UPS is expanding advertising relationship with CBS Sports to become an Official NCAA Corporate Partner. The four-year agreement will begin with the 2010 NCAA Men's Basketball Championship starting later this week.

As the Official Logistics Partner of the NCAA, UPS will gain category exclusive marketing and promotional rights along with significant opportunities for customer and employee hospitality experiences at all 88 NCAA national championships covering 23 sports.

"UPS's partnership with the NCAA will complement our other sponsorship platforms and provide another exciting vehicle to promote our global logistics expertise, cultivate customer relationships and recognize the efforts of our dedicated employees," said Ron Rogowski, UPS's director of global sponsorships.

"Becoming an official corporate partner with the NCAA will provide UPS with access to an exceptionally large and devoted fan base, which includes many of our customers and employees," Rogowski added. "Our partnership will allow us to showcase the great advantages of UPS's services in association with a broad range of popular and exciting sporting events."

NCAA Men's Basketball has been a cornerstone of UPS's sports marketing media efforts since 2001, consisting primarily of TV advertising during the regular season, conference tournaments and NCAA Tournament games.

"CBS Sports is excited to have UPS officially join our NCAA Corporate Partner lineup," said Chris Simko, senior vice president, CBS Sports Sales and Marketing and director, CBS Sports Properties Group. "With its global brand recognition, UPS will provide unparalleled activation and promotional opportunities for the NCAA and its Championships."

"The NCAA is pleased to welcome UPS into the Corporate Partner family. UPS and the NCAA share a commitment to the highest standards, quality performance and exemplary leadership," said Greg Shaheen, NCAA senior vice president for basketball and business strategies. "Such traits help more than 400,000 NCAA student-athletes in the classroom and on the field, and UPS across neighborhoods and businesses around the world. We're delighted that UPS has joined our first-rate line-up of NCAA corporate champions and partners."

UPS's other major sponsorship initiatives include NASCAR, the European Golf Tour and the London 2012 Olympic Games.