USA Water Polo Books Official Hotel
USA Water Polo and IHG (InterContinental Hotels Group), the world's largest hotel group by number of rooms, have entered into a multi-year partnership that will make IHG an official hotel partner of USA Water Polo. IHG portfolio of brands that will have rights in the deal include InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Club Vacations, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
“IHG will take full advantage of the multitude of media platforms available within USA Water Polo,” said Jennifer Rottenberg, Chief Marketing Officer, USA Water Polo. “We are confident that the IHG portfolio of brands will become the place to stay for participants and fans attending events both here at home and around the globe.”
IHG’s loyalty program, Priority Club Rewards, which is the world’s largest with 60 million members worldwide, will factor heavily into the activation.
"We are extremely pleased to announce this new long-term relationship with USA Water Polo," said Del Ross, vice president, U.S. Sales & Marketing, IHG. "This partnership provides a terrific opportunity for IHG to showcase its eight brands and bring to life our award-winning loyalty program for USA Water Polo's membership base of players from around the country."
IHG is the largest hotels company in the world measured by rooms (with 646,000 as of January 2010), and has over 4,500 hotels across over 100 countries. Approximately 3,800 of those hotels operate under franchise agreements.