USGA Renews Lexus, Signs Polo Ralph Lauren To Multi-Year Deals
Over the past 4 years, Lexus has provided 3,127 vehicles to players and officials at 16 USGA championships. That will continue, as Lexus will remain the exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women's Open, U.S. Senior Open and U.S. Amateur.
"We are proud to extend our partnership with such a prestigious organization as the USGA. It represents our commitment to this long-standing relationship and to the game of golf," said David Nordstrom, vice president of marketing, Lexus. "Golf is something that our customers are passionate about, and the USGA shares our philosophy of supporting our customers' passions."
"As our original automotive partner, it is important to the USGA that Lexus has chosen to continue our successful relationship," said Barry Hyde, chief marketing officer of the USGA. "In addition to providing many vehicles, Lexus has made our national championships more entertaining and educational for golf fans by providing on-site interactive destinations at the U.S. Open, U.S. Women's Open and the U.S. Senior Open."
The Lexus-USGA partnership was formed in 2006, and each year Lexus delivers consumer experiences onsite at the three largest USGA championships: the U.S. Open, U.S. Women's Open, and U.S. Senior Open.
Meanwhile, the USGA has signed Polo Ralph Lauren to a five-year agreement that will make the clothing company the official apparel outfitter for the USGA and the US Open
“One of the USGA’s primary goals is to conduct the best championships in golf,” said Mike Butz, interim executive director of the USGA said. “We are very excited about partnering with Polo Ralph Lauren, given their creativity and the quality of their apparel, to help take our championship experiences to a new level of excellence. We want to ensure that everyone who participates – from players to officials to spectators – realizes they are part of something that is very special.”