USOC, Budweiser Extend Olympic Deal To 32nd Year
Anheuser-Busch and the U.S. Olympic Committee today announced that Budweiser will extend its exclusive malt beverage sponsorship and renewing its commitment to the USOC and Team USA through 2016. Budweiser's partnership with the USOC, which began in 1984, spans nearly three decades and includes 14 Olympic Games and Olympic Winter Games.
"This is great news for Team USA,” said Scott Blackmun, chief executive officer of the USOC. “Budweiser has a long history with us, and we are grateful for their continued support of our U.S. Olympic and Paralympic athletes. Budweiser's commitment will allow our athletes to compete to the very best of their ability, and that is what the Olympic Movement is all about.”
Budweiser will continue to support its USOC sponsorship with significant media buys on NBC and affiliated networks during the Olympic Games. Additionally, Budweiser will receive entitlement of the Bud Deck at the London USA House, a private facility that hosts members of the USOC, the U.S. Olympic Team, corporate partners, sponsors, suppliers and licensees.
“Team USA athletes define commitment to excellence and we are proud to show our support for them as they represent the United States in competition,” said Rob McCarthy, vice president, Budweiser. "With the London 2012 Games only months away, Budweiser will join all Americans in celebrating the success of Team USA.”