Mar 06, 2012 at 08:31 PM
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[VIDEO] Southwest Activates With In-Flight Concert Series

Giving new meaning to in-flight entertainment, Southwest Airlines will once again activate its Live in the Vineyard sponsorship with a series of in-flight concerts popping up over the next month. Check out how this all went down last Fall in the video below.

Live in the Vineyard is a three-day event taking place twice a year in Napa Valley consisting of a series of exclusive “winner-only" acoustic concerts, wine tastings, and chef demonstrations; giving event-goers an immersion in music, food, and wine.

"We're always looking for opportunities to engage the Southwest brand in creative ways," said Southwest Airlines Vice President Communication and Strategic Outreach Linda Rutherford. "This partnership provides our Customers with a unique experience combining the element of surprise with people's passion for music—all onboard a Southwest jet!"

In further activation of the deal, the airline has introduced the official Live In The Vineyard decaled Boeing 737 airplane.

"Live In The Vineyard is thrilled to renew and expand on our incredible partnership with Southwest Airlines, creating more innovative ways to bring music, food, and wine to their Customers," said Live In The Vineyard Cofounders Bobbii Jacobs and Claire Parr.