[Video] Starbucks Partners With Squaw Valley For World's First Ski-Thru Starbucks
Squaw Valley has opened the world’s first ski-in/ski-out Starbucks location. On the mountain at an elevation of 8,000 feet, Squaw Valley’s new mountaintop Starbucks includes mountain views and the unique ability for guests to keep their skis or board on while they order their latte.
“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”
“Starbucks is passionate about providing customers with the unique Starbucks Experience wherever they are, including Squaw Valley’s upper mountain,” said Doug Satzman, vice president, Channel Development – Branded Solutions for Starbucks. “We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Squaw Valley through our first-ever ski-in/ski-out Starbucks location.”