Jun 24, 2010 at 02:07 PM
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Video: Visa Foreign Cardholder Spending Up 55% in S.A.

South Africa will host hundreds of thousands of World Cup visitors over the next three weeks. To find out how much they are likely to be spending, ABNDigital caught up with Andrew Woodward, head of sponsorship communications at World Cup sponsor, Visa. In the video below, Woodward explains that Visa has three business goals for the company's World Cup sponsorship debut:

  • Increase transaction volume
  • Build brand equity in Visa
  • Engage banks that issue and merchants that accept Visa cards