Virgin Mobile Extends "Free I.P." to L.G. Fans
Virgin Mobile will title sponsor the upcoming Lady Gaga North American concert tour, and offer free tickets to fans who volunteer their time to homeless youth. The tour, "Virgin Mobile Presents The Monster Ball Starring Lady Gaga," features special guest Kid Cudi. Lady Gaga is the only artist since the inception of monitored radio airplay to claim four #1 hits from a debut album. The pop-electro opera tour is due to kick off in the U.S. on December 1, 2009 in Boston.
For the first time, Virgin Mobile USA will extend its innovative "Free I.P." program to a national tour, offering fans who volunteer their time to homeless youth organizations access to free show tickets.
"I'm thrilled to partner with Virgin Mobile on my tour," said Lady Gaga. "They are a great brand and company and I'm really happy to see them encouraging my fans to help out homeless youth and the agencies that provide at-risk youth with critical support."
"Lady Gaga is an incredible performer and cultural force," said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "Throughout the tour, we will provide unique opportunities and experiences to our customers while also extending our popular 'Free I.P.' program. Over the past three years, Virgin Mobile has been committed to the fight to end youth homelessness through Virgin Mobile's The RE*Generation initiative, and we see great opportunity to raise awareness and support for this cause through our partnership with Lady Gaga and The Monster Ball Tour."
Virgin Mobile USA's "FREE I.P." volunteer program originated at Virgin Mobile FreeFest, held this past August. The initiative gives concert fans the chance to receive premium tickets in exchange for volunteer hours at local homeless youth organizations throughout the country. This past summer, the "FREE I.P." program at FreeFest generated more than 30,000 hours of community service by concert-goers. The volunteer program will start with Lady Gaga's San Francisco concert on December 13 and include all U.S. cities on the tour through January 24. To learn more about volunteering for a free Lady Gaga ticket visit www.virginmobileusa.com/lady-gaga as of November 25th.