Jun 15, 2010 at 02:56 PM
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Virgin Racing Gets Tire Change Courtesy of Carbon Green

Carbon Green Inc. has signed an agreement to partner with Sir Richard Branson's Virgin Racing Formula 1 Race Team.

As one of three new entrants into the 2010 Formula 1 season, Virgin Racing officials cited the sport's rapidly evolving environmental strategy as a key element of its decision to continue its Formula 1 involvement and a key reason for its partnership with Carbon Green.

John Novak, President & CEO of Carbon Green Inc. used this week's Montreal F1 stop to discuss with media the company's tire recycling technology, which it claims will break down discarded tires into 100% reusable commodities while preventing substantial greenhouse gas emissions.

In conjunction with F1's return to Canada this week, Carbon Green also announced that it will build its first North American tire recycling plant in Southern Ontario, Canada, marking the beginning of phase one of the company's North American rollout.

"Carbon Green is a fantastic addition to our new partnership portfolio and we are looking forward to a close relationship in the years ahead," Virgin Racing CEO, Graeme Lowdon said. "Virgin's objective is to be at the forefront of developing environmentally friendly business strategies and the group values its association with like-minded partners. The FIA has an impressive environmental policy and through Virgin Racing we hope to develop a strong dialogue, share perspectives and offer a meaningful contribution to the sport, the governing body and our stakeholders beyond pure competition."

The Carbon Green brand mark is prominently featured on the nose and bargeboards of the Virgin Racing cars, as well as on the left-hand-sleeve of all race wear.

"I am delighted that Virgin Racing is partnering with John Novak and his company Carbon Green at their home country GP here in Montreal," Sir Richard Branson said. "I want Virgin Racing to drive the introduction of Green Technology into F1 and Carbon Green's tire recycling company is, I believe, the first truly green and highly relevant sponsor in the sport and I hope only the first of many."

"We are extremely proud to have our name and logo featured on the Virgin F1 race car as it confirms Virgin's commitment to the environment by creating the first ever F1 green technology partnership," Novak said.