Visa Asks Fans To Upload Goal Calls
FIFA partner and the exclusive card of the 2010 FIFA World Cup, Visa, has launched a Go Fans YouTube channel enabling soccer fans from across the world to upload and share videos capturing creative goal calls. Fans who visit the Go Fans channel will also have the opportunity to win a trip to the 2014 FIFA World Cup in Brazil.
Viewers will receive an opportunity to enter the Visa Watch your Way to Brazil Sweepstakes each time they find a goal call video with a golden tint treatment.
Visa has also recruited celebs such as the Phoenix such as the Phoenix Suns' Steve Nash, Cafu (former soccer player, Brazil), Jorge Campos (former soccer player, Mexico), Andres Cantor (sportscaster, Argentina), and Tulio (soccer player, Japan) to submit their best Goooal videos to the Go Fans YouTube channel.
"Our aim with Go Fans was to capture the unique passion of soccer fans and provide them an outlet to express their nationalistic pride," said Antonio Lucio, Chief Marketing Officer of Visa Inc. "With the Visa Watch your Way to Brazil Sweepstakes and dedicated Go Fans YouTube channel, we offer soccer fans yet another way to express their true colors, and enhance their 2010 FIFA World Cup(TM) experience."
The Goooal shout will also be promoted through a series of events around the world set to take place through June 19th in participating markets including the United States, Australia, Japan, Mexico and Brazil. In the United States, Visa Go Fans street teams will visit New York City restaurants and bars from June 12-19 to record Goooal shout submissions from fans viewing FIFA World Cup matches.
Also here in New York City, creative from the Visa Go Fans FIFA-themed marketing campaign will be featured on four of Times Square's largest digital billboards, ABC's SuperSign, American Eagle, NASDAQ and Reuters, during 11 broadcasted 2010 FIFA World Cup matches beginning with the USA vs. England match on June 12 and concluding with the final match of the tournament on July 12.
Visa's YouTube promotion follows up the launch of the company's Visa Match Planner Facebook application, which allows users to create customizable FIFA World Cup viewing schedules to share with their social network.