Vitamin Water Brings Back Flavour Creator For London Olympics Activation
Glaceau vitaminwater will be challenging the public to co-create a new London 2012 inspired Glaceu vitaminwater flavor with Flavour Creator, a groundbreaking crowd-sourcing initiative run via Facebook.
English recording artist Jessie J will be helping to drive consumer participation and launch the new flavor ahead of the Olympic Games.
The new limited edition flavor will join the Glaceau vitaminwater rainbow lineup, as the ninth variant and will be available across European markets where Glaceau vitaminwater is sold, for the duration of the London 2012 Olympic Games. Flavour Creator follows the successful roll out of the activity in the US in 2009, supported by 50 Cent. The activity will run through a Facebook app and will be further supported by a targeted digital spend, driving consumer participation.