Volvo Supports Sponsorship By Enlisting Big East Bloggers
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MyBigEastVolvo asks fans to "follow along while your favorite school's alum documents a once-in-a-lifetime trip with the Volvo S60 back to campus to catch a regular season basketball game & competes to become the "Biggest Fan of the BIG EAST."
If it's true that team partnerships engage fans deeper than conference and leagues ones, than Volvo's dual strategy may set them up to succeed at both levels this season. Check out a sampling of the #naughtyvolvo blog shout outs from across the conference:
In a deal negotiated by the conference's sales partner, ISP Sports (recently acquired by IMG), and announced prior to media day, Volvo became the official vehicle of the Big East.
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