Mar 26, 2012 at 06:45 PM
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Want To Own A Piece of the Las Vegas Strip? Here's Your Chance..

Branded Cities, the experiential media and branding arm of real estate titan Ellman, is teaming up with MGM Resorts International to market its Las Vegas portfolio of assets to sponsors. This multi-year, multi-property agreement gives Branded Cities exclusive rights to market spectacular branding and naming rights opportunities throughout the MGM Resorts portfolio including Bellagio, Aria, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus.

“Branded Cities now has exclusive marketing relationships with the most dominating Las Vegas resorts,” said Christopher McCarver, President and Chief Operating Officer, Branded Cities. “This agreement will enable us to continue to create unique consumer experiences that could transform the way brands engage their core segments in Las Vegas.”

This is the first time ever naming rights for Las Vegas theaters will be sold, according to Branded Cities. Some of the ongoing projects include: selling naming rights for the Monte Carlo Theatre when The Blue Man Group move in this fall, selling naming rights for The Terry Fator Theatre at The Mirage and selling naming rights for The Hollywood Theatre at MGM Grand where the legendary David Copperfield performs. Prices vary by property, but average in the mid six figure range. Branded Cities is also working with auto companies to create branded valet experiences at most of MGM Resorts’ properties.

“The exciting thing about these opportunities is how committed the properties are towards leveraging these brand partnerships to create the best possible guest experience. This is Las Vegas, it’s all about the experience. We want the brands we work with to be integrated into the fabric of the Las Vegas experience and create memories that are never forgotten”, said McCarver. Onsite activation, becoming part of the show, social media, database marketing, and using the full force of MGM Resorts’ marketing and media assets are all on the table.

"As a leader in their field, Branded Cities is uniquely suited to present one-of-a-kind opportunities to our world-class resorts," Bill Hornbuckle, MGM Resorts’ Chief Marketing Officer, said. "We look forward to a long relationship, highlighted by the energy, intelligence and creativity that the Branded Cities team brings to their work.”

Branded Cities, which manages entertainment assets in several cities including Los Angeles, Denver and Las Vegas, was previously a joint venture between Clear Channel Outdoor and Ellman before Ellman purchased 100% of the company in late 2010.

Want more info? Contact Andy Houston.

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