May 19, 2010 at 06:12 PM
written by Forbes

When Sports Sponsorships Make No Sense

Reports about a study by Montreal-based consultancy Sponsorium now making the rounds indicate that the asking price of media sponsorships fell from $440,631 to $103,293 and sports sponsorships decreased from $127,443 to $101,427, year-over-year. This news comes at a time when sponsorships of all kinds are becoming increasingly scrutinized, the popular reason being the need to tighten-up during the turbulent economy.

But to what extent is it likely that this is a cover for the reality that the sponsorship market is saturated with partnerships that make little sense?


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