Jan 19, 2010 at 08:53 PM
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White Sox Launch 3D Sponsorship Brochure

With pretty much everything going 3D these days, why not sponsorship opportunities? Check out the Chicago White Sox virtual sponsorship brochure. The new site, developed by Limegreen Entertainment Group, has everything from music to PA partner promos and clickable links to learn more about each piece of specific in-stadium inventory at U.S. Cellular Field.


“This new platform was designed to give current and potential sponsors a more realistic idea of how their brand will come to life at the stadium during games and other US Cellular Field events,” said Mike Stratta, Managing Partner at Chicago-based LimeGreen Entertainment Group. “What we’ve created for the White Sox will certainly raise the bar for sports teams competing for sponsorship dollars.”

Users can also click a link to learn about team demographics and more. As far as I could tell, we weren't able to virtually roll out a branded tarp, but that seems about the only limitation.


“We wanted to better serve our current and potential sponsors by providing more and better tools to help them make the most strategic decision possible when considering a sponsorship with us,” said Brooks Boyer, Chief Marketing Officer for the Chicago White Sox. “LimeGreen was able to bring our sponsorship tools to life and make them more compelling.”

Does this mean even the largest properties are becoming more transparent with their sponsorship inventory online? While many properties may not have the budget for something quite like this, look for properties big and small to come up with increasingly compelling and sophisticated ways to showcase specific inventory online.

photo credit: http://chicago.whitesox.mlb.com