Apr 14, 2010 at 07:58 PM
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Winnipeg's Plan for Helicopter Sponsorship

Could sponsorship of a police helicopter help cut an auto insurance company's costs? Bake that into the sponsorship ROI.

MPI (Manitoba Public Insurance), a non-profit that sells basic public auto insurance, seems to be the target for a proposed sponsorship of a new police helicopter in Winnipeg.

From the Winnipeg Free Press:

Manitoba Public Insurance would make an ideal sponsor for Winnipeg's police helicopter because the aircraft can detect drunk drivers, enforce street-racing legislation and all but eliminate police-car crashes, according to an internal police report.

The city's first police helicopter could help cut down MPI's costs by monitoring traffic "from a surreptitious point of view," according to June 2009 police report obtained by the Free Press under freedom-of-information legislation.

Here's WPS Police Chief Keith McCaskill's description of the proposed $3.5 million helicopter/sponsorship inventory:


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