WNBA's Mystics Latest To Land Jersey Sponsor
The Washington Mystics are the latest WNBA team to put a partner's logo on the team jersey. The marquee partnership was announced today with Inova Health System, a not-for-profit healthcare system based in Northern Virginia. As part of the partnership, Mystics players will wear Inova Hospital System’s name and logo on the front of their home and away jerseys, shooting shirts and community apparel during the upcoming 2011 WNBA season.
“Working together as professional caregivers and professional athletes, we know there is nothing more important than the health of our community,” commented Mark Stauder, president and COO of Inova Health System. “Inova’s teaming up with the Washington Mystics is a natural outgrowth of shared commitments to preventative care, chronic disease management and healthy lifestyle behaviors. Together, we will make better use of our resources to transform our community’s health, empowering individuals through excellence in patient care, education and research.”
The partnership with the Mystics offers Inova Health System creative exposure to fans at games and through media coverage and television broadcasts. It also includes Inova Health System’s designation as the presenting partner of the Washington Mystics and Wizards Youth Basketball Camps. Inova Health System will receive co-branding on signage pertaining to camps and clinics, in-arena recognition at all Mystics and Wizards home games, and presence in marketing and social media platforms.
“The shared vision of both Inova and the Mystics is key to this partnership as both organizations are focused on improving the communities in which we work, live and play,” said Mystics Chief Operating Officer Greg Bibb. “We look forward to wearing the Inova name on our uniform with great pride while we work together with their outstanding personnel to create a platform focused on childhood obesity, women’s health issues and preventative health. Not only is the Inova partnership the largest in terms of scope and commitment in the history of the Mystics, it is also one of the most important in terms of the opportunity it creates for us to make positive change throughout the greater Washington, D.C., region.”