Wonderful Pistachios Get Stackin'
Wonderful Pistachios has signed up a triple threat as part of its latest campaign to show the healthy snack benefits of pistachios. Coming on the heels of its $15 million "Get Crackin'" advertising campaign debut featuring Olympic swimmer Dara Torres and Miss Teen South Carolina, Wonderful Pistachios announced plans to roll out a grass-roots presenting sponsorship of the World Sport Stacking Association.
According to today's announcement, sports stacking was originally known as "cup stacking" and today is a full-fledged sport governed by the World Sport Stacking Association and practiced in more than 30,000 schools and youth organizations around the world.
At each tournament and championship, Wonderful Pistachios will have tented areas complete with sampling, games and prizes for the families in attendance.
"Pistachios are an entertaining, tactile nut - you have to crack them open one at a time to experience both their distinctive taste and health benefits," said Dominic Engels, vice president global marketing, Paramount Farms, producer of Wonderful Pistachios. "We hope the Wonderful Pistachios sponsorship of the World Sport Stacking Association will create something new - sport snacking. And with pistachios, parents and kids can snack on the lowest calorie, lowest fat nut - even if it's not the fastest."
Wonderful's newest ad campaign has enlisted former Miss Teen South Carolina, Caitlin Upton, whose 2007 Miss Teen USA pageant performance drew global attention.