World Cup Sponsor Commits To First Carbon Neutral Activation
In a world where sports fields can transform into solar panels at the simple flip of a switch, committing a multi-million sponsorship activation to carbon neutral may not seem like that big of a deal.
Still, Yingli Solar plans to become the first-ever carbon neutral sponsor of the FIFA World Cup. The Chinese company says it will offset all carbon emissions from its sponsorship activation in Brazil as part of its mission to help make the 2014 FIFA World Cup Brazil the greenest in history.
In order to get to carbon neutral for the company's extensive activation, including in-stadium stadium activities, commercial displays, customer hospitality, media activities, and employee travel and accommodation, the second-time World Cup sponsor will:
"Sustainability is one of the key tenants in our vision for the 2014 FIFA World Cup. Environmental initiatives such as the one presented by our sponsor Yingli today are contributing to increasing the positive impact of the FIFA World Cup on society and the environment. We are grateful to Yingli and their local partners for helping us leave a lasting legacy in Brazil," said FIFA's Head of Corporate Social Responsibility Federico Addiechi.