World's Largest Ferris Wheel On The Hunt For Naming Rights Partner
Last month, NYC officials unveiled plans for a $230 million Staten Island attraction, to be called the New York Wheel. What will be known as the world's largest Ferris wheel, the proposed 625 foot tall ride will have views of the Statue of Liberty, New York Harbor and Manhattan skyline. More importantly for corporate sponsors, Mayor Bloomberg's office estimates the wheel would draw as many as 30,000 riders per day and 4.5 million visitors a year.
According to the Staten Island Advance, the New York Wheel is "in talks with multinational and U.S. technology companies, beverage companies, airlines and financial institutions" for taking up naming rights to the attraction. Officials say they hope to be ready to announce a naming rights partner in early 2013, though negotiations are ongoing.
"I think in this day and age naming rights are not near as controversial as they were years ago," David Taggart, managing partner at M4 Media & Marketing said. "As long as it's tastefully done in a very high-quality way."
"The New York Wheel will be an attraction unlike any other in New York City – even unlike any other on the planet, NYC Mayor Michael Bloomberg recently commented. "It will offer unparalleled and breathtaking views, and is sure to become one of the premier attractions in New York City and the latest exciting addition to our newly revitalized waterfront.”