WPS Picks Up Energizer
Women’s Professional Soccer (WPS) announced today that Energizer Personal Care, LLC has partnered with the league as a national sponsor for the 2011 WPS Season with its Playtex Sport brand tampons product line. The activation will center around the brand's “Be Unstoppable” tagline and “Be Unstoppable” Movement which encourages girls to exude confidence. Terms of the deal were not released.
The sponsorship includes on-field signage, digital assets and unique online content for the 2011 WPS Season including a player blog section. The Playtex Sport brand will also have the right to game night title sponsorships at WPS games throughout 2011, as well as participation at youth soccer programs affiliated with WPS. As part of the sponsorship, WPS athletes will participate in elements of the “Be Unstoppable” campaign to encourage girls to participate in the movement and its various activities which are designed to promote active and social lifestyles.
“We are incredibly pleased to add Energizer Personal Care to our growing sponsorship roster,” said WPS CEO Anne-Marie Eileraas. “Corporate sponsors are such a critical piece to the long-term success of this league and the Playtex Sport brand is a great fit for the demographics that we offer in WPS. We’re pleased to see our national sponsorship roster continuing to grow three months before the start of our third season.”
“This sponsorship is a natural fit for the Playtex Sport brand,” said Eric Treschuk, Group Marketing Director, feminine products, Energizer Personal Care. “Our ‘Be Unstoppable’ movement highlights female athletes and inspires girls to be their best on and off the field, so the WPS aligns perfectly with the spirit of the movement.”