Apr 05, 2010 at 12:51 PM
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WYPALL* Titles Phoenix Nationwide Race

Kimberly-Clark's WYPALL* brand of heavy duty and general purpose cleaning wipers will be the title sponsor of the Phoenix' November NASCAR Nationwide Series race. The WYPALL* 200 Powered by Kimberly-Clark Professional is the first such race entitlement partnership for WYPALL* in NASCAR.

The WYPALL* 200 Powered By Kimberly-Clark Professional will be the feature event for the third day in Phoenix International Raceway's November race weekend.

"By partnering with an incredible facility like Phoenix International Raceway, we've taken a huge step forward with the brand's involvement in motorsports," said Stephanie Rossignol, Director for WYPALL* Wipers. "The race will play a major role in letting consumers know about our industrial wiping products, which are used by countless race teams to clean the toughest, most stubborn messes. This is an excellent fit for the brand and this sponsorship opportunity is central to our consumer outreach and brand-building efforts."

"Our team is extremely pleased to welcome Kimberly-Clark Professional and the WYPALL* brand to the PIR family of corporate partners," Sperber said. "We look forward to working with Kimberly-Clark Professional to host a thrilling event for NASCAR fans at Phoenix International Raceway this November."

The WYPALL* 200 Powered by Kimberly-Clark Professional will launch with an in-market media tour featuring the crew chiefs from the WYPALL* Wipers Crew Chief Challenge. Jeff Hammond, winner of two NASCAR Cup championships and one Daytona 500 as a crew chief for Darrell Waltrip in the 1980s, will serve as official spokesperson for the media events, scheduled during the April NASCAR weekend at Phoenix International Raceway. Other WYPALL Wipers crew chiefs include Todd Berrier, crew chief of Jeff Burton's No. 31 Caterpillar Chevrolet for Richard Childress Racing, and Frank Kerr, crew chief of Marcos Ambrose's No. 47 Kleenex Toyota for JTG/Daugherty Racing.


Phoenix International Raceway's other corporate partners include: Bashas' Supermarkets, Chevrolet, Coca-Cola, DeWALT, Ford, Gatorade, Hensley-Anheuser Busch, Lucas Oil, Sprint, SUBWAY, Toyota, Amkus, Banner Health, Beaudry RV, Crown Royal, F1 Race Factory, Goodyear Tire & Rubber, the Greater Phoenix Convention & Visitors Bureau, Manheim, New Holland North America, O'Reilly Auto Parts, Rhythm Liqueur, Safety-Kleen, ServiceMaster Clean, Southwest Ambulance, the Southwest Valley Chamber of Commerce, Sunoco, and UPS.