Mar 16, 2011 at 05:25 PM
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Xerox Announces Cirque Sponsorship At What Else.. A Sponsorship Conference

Xerox CMO Christa Carone apparently just announced a new 3-year deal with Cirque du Soleil at IEG. Carone says Xerox recently "hired one of the best talents" from their sponsorship agency, MEC access, to develop their new strategy.