Yahoo! Fantasy Football Adds Two New Sponsors For '12
Citi and Snickers have joined Yahoo! Sports for its 15th season fantasy football. Citi will sponsor Yahoo! Sports Fantasy Football Draft Central, a tool to help fantasy football players determine their draft strategy, while Snickers will deliver personalized messages to users on the “Match Ups” pages.
"We have some exciting things lined up for Yahoo! Fantasy Football this year that make it easy and fun to keep tabs on the games," said Ken Fuchs, VP of Global Media and Head of Sports, Men's and Games for Yahoo!. "Not only do fans have the opportunity to win some cash prizes this year, they can now easily improve their teams while on the go from any device or TV and access news content with just a quick tap on any screen."
Returning to the game for 2012, Miller Lite, Toyota and Visa will each run integrations within the game, which this year can be accessed by Connected TV, in addition to PC, all iOS devices and several mobile platforms.
Miller Lite: Miller Lite is renewing its position as the exclusive beer sponsor. Miller Lite is enabling Miller Time by sponsoring live drafts and draft content, inspiring Miller Time via Yahoo!’s fantasy mobile app, and celebrating Miller Time with engaging rich media ads and irreverent videos about fans getting together for some real beers and real fantasy football action with their real friends. Additionally, Miller Lite is sponsoring to present for the first time ever personalized articles recapping each player’s weekly fantasy matchups.
Toyota: Returning as the exclusive automotive partner in Yahoo! Fantasy Football for a fifth consecutive year, Toyota will offer videos and content to enhance the user experience across mobile, tablet and Yahoo! Connected TV. Toyota’s presenting sponsorship will also include a branded medal program featuring multiple Toyota vehicles, as well as the opportunity to be inducted into the Toyota Hall of Fame: Legends of Fantasy Football which was created to recognize achievement in Fantasy Football.
Visa: Returning for the fourth season, Visa is sponsoring the Yahoo! Fantasy Football Stat Tracker and is also the presenting sponsor for the other Yahoo! Sports apps.
In addition to the Yahoo! activations, Snickers and Visa are also official sponsors of the NFL.